Venture Boldly Blog is an online forum that captures bold and bona-fide voices of real people who are passionate about real issues – in business and community. Venture Boldly will challenge all of us and, perhaps, change some of us through dynamic, authentic and passionate conversation and ideas.

Jun 13.07
Sign of the Times
by Cat Poland, Wichita Metro Chamber

After roughly 20 years, the Chamber building was rebranded.

Our brick and mortar quarters stood unwavering as the men arrived wielding mighty branding irons (a.k.a. Sign A Rama cherry picker, drills, and non-illuminated dimensional lettering). She didn’t flinch as the old block letters were torn away leaving her momentarily bare. She beamed with pride as they affixed her new wardrobe – greeting visitors with a bold and cheery hello. The upward arrows of the logo point to the heavens conjuring images of grandeur...ok, maybe it's not that dramatic.

But it is a significant difference compared to the old black lettering. The inspiring orange, green and blue (Pantone 471, 547, and 5763 for all you designers) offer a relieving splash of color against the tan brick facade. While not a complete building makeover, the update adds a little more pep when I step into the building in the morning – encouraging me to Venture Boldly.

Although your haplessly dateless cousin may not like to hear this – looks do matter – especially when it comes to workplace environment.

Posted Apr 25, 2007 at 8:15 am · submit a comment

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